TRACT

Tract is the first for kids, by kids online community for student-directed learning. We are reimagining education by giving kids full control and making learning fun. We offer members (kids age 8+) unlimited on-demand courses (learning paths) and vibrant weekly live events, taught by our inspiring community of accomplished creators. Together, they enable kids to develop passions through meaningful, real-world lessons giving them the skills and mindset to address 21st-century challenges and oppor... tunities. Tract is based on TRICK, the philosophy pioneered by our co-founder Esther Wojcicki. Esther has positively impacted the lives of thousands of children from her award-winning student-run journalism program and is a mother of three successful women (CEO of YouTube, CEO, and founder of 23andMe, and top UCSF medical researcher) all by applying TRICK. TRICK stands for Trust, Respect, Independence, Collaboration, and Kindness. These five pillars are at the core of Tract and our mission to empower all kids to become tomorrow's innovators, leaders, and global citizens. Our team is unified by Esther’s lifelong work to evolve education for the 21st century and comes from top Consumer and Education Technology companies (Uber, Microsoft, and Instracture). What We Believe: - The secret to getting kids interested in learning is giving them control - Kids are much smarter and capable than most people think - Successful people believe in themselves and aren’t afraid to take risks - Creative people with great passions don’t follow the rules - Current rates of depression and lack of career-readiness is a global epidemic - Our education system of standardization and obedience limits creativity and a growth mindset - Education is not equitable and the achievement gap is widening - We need a generation of community-minded global citizens to make the world a better place - Education that works for kids, not against them is the silver bullet for the world’s problemsMore