TRADABLE BITS

Tradable Bits is the leading fan-based marketing platform for music, sports and entertainment. They're charting the path to personalized fan experiences for live sports and events. From interactive live broadcasts to online and offline engagement, their technology tracks and optimizes every step of the fan journey. Collect, analyze and activate first-party fan data at scale. From cutting-edge activations and data segmentation to hyper-targeted marketing automation, their all-in-one fan marketing... platform has everything you need. Founded in 2010 by Dmitry Khrisanov and Darshan Kaler, Tradable Bits is the culmination of more than 25 years spent bringing people together with communication technology. They learned the power of social media early - generating more than 17 million monthly active users with a simple suite of Facebook apps for Pages in 2011. From there, came the need to unify content across networks. In 2013, they launched a social feed aggregator to connect brands with their fans on various social media platforms. Rapidly capturing and harnessing the value of fan data, they developed Fan CRM and its innovative five-star fan algorithm for identifying top fans and influencers. This groundbreaking product inspired partnerships with some of the largest fan data companies in the world, such as Facebook, Twitter, Instagram, Spotify, as well as Ticketmaster. Since 2014, Tradable Bits has been attracting major enterprise clients in the sports, music and entertainment industries with its all-in-one marketing technology platform. Tradable Bits builds some of the best fan experiences with its partners, bridging the gap for fans - both online and offline - alongside entertainment giants such as Ticketmaster, Live Nation, C3 Presents and professional sports teams in the NBA, NFL, NHL and AFL. Celebrating its 10th anniversary, Tradable Bits continues to grow and build its profitability. The company remains self-funded, which has allowed it to maintain its autonomy, flexibility and speed to market. They've also recently partnered with Maple Leaf Sports & Entertainment (MLSE), the parent organization of The Toronto Raptors The Toronto Maple Leafs, to release a new live fan engagement product called ‘Digital Arena’. The digital arena is intended for professional sports teams to create unique, two-way second-screen interactions with fans during games. The technology has been adopted by Toronto Raptors, Portland Trail Blazers and San Antonio Spurs as part of the 2020-21 NBA season and by the Toronto Maple Leafs in the NHL.More