MIRA

Mira is a privately held company headquartered in New York City, with offices in Durham, NC. We are the crowd analytics company that tailors Digital Out-of-Home screens based on the group of people standing in front of them. Whether they're in Times Square, in the back of a taxi or in a mall, these screens all have two things in common: they're serving us ads, and none of them know anything meaningful about us as an audience. Mira changes that by anonymously measuring the "average consumer" a... t a given location and triggering relevant assets when that measurement indexes towards some target. But it’s not always about serving an ad. Mira can also help clients understand the heartbeat of their businesses; the interests and demographics of the anonymous consumers that walk through their physical locations. By re-purposing the same data used to drive Digital Out-of-Home, Mira provides a visualization tool that can historically analyze shopper interest/demographic profiles across over 16,000 attributes

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MIRA

Social Links:

Twitter

Industry:

Advertising Analytics Big Data Geospatial Location Based Services

Founded:

2014-08-22

Address:

New York, New York, United States

Country:

United States

Website Url:

http://www.mira.co

Total Employee:

Status:

Active

Email Addresses:

[email protected]

Total Funding:

2 M USD

Technology used in webpage:

Viewport Meta IPhone / Mobile Compatible SSL By Default Google Font API Google Analytics WordPress Content Delivery Network Google Universal Analytics Apache Euro