THE NIMBUS GROUP

New digital technologies have fundamentally reshaped marketing theory. Practices over the last decade have led to a drastic shift in the quality and quantity of the information that we are able to store, access, and analyze. With this proliferation of data has come an increasing need for many businesses to better understand and react to various consumer patterns, as well as evolve the way they measure, plan, and implement their marketing activity. As such, there’s been a growing demand for skilled marketing analysis that can ensure optimal return on investment for marketing spend and deliver valuable insights that drive measurable results.