THE EXORDIUM GROUP, INC.

The Exordium Group offers integrated strategic marketing consulting grounded in technology to brands, properties and rights holders. Founded in Silicon Valley in 1994, we are an independent, women-owned corporation. Our position at the intersection of marketing, sports, entertainment and technology allows us to develop customized programming and creative partnerships for our clients not available through traditional channels. We excel at creating cross-promotional opportunities and partnersh... ips amongst business-to-business and consumer brands. We have provided strategic marketing guidance, implementation services and business growth support to clients such as TIBCO Software, Cardinal Health, AMD, Medtronic, Visa, British Telecom, Getronics, Microsoft, Sun Microsystems and Ericsson, and rights holders such as the NFL, Tour of Utah, Miller Motor Sports, Newport Jazz Festival, and National Thoroughbred Horse Racing Association among others. Our service offerings include: • A strategic process for the creation of actionable event marketing programs that achieve definitive, measurable return on investment (ROI) to grow your business; • Proven delivery of out-of-the-box custom, proprietary programs based on sound consumer and business insight to distinguish brands from their competition; • Robust toolsets for modeling, tracking and measurement that allow for centralized control or fully distributed decision-making; • A focus on the creation of strategic partnerships; • A digital asset review and digital media exploitation model for corporations and rights holders; • Intellectual property rights clearance and protection models.More