THE BRIERLEY GROUP

The Brierley Group is a recognized innovator in the design of Customer Loyalty programs. Their founder was a pioneer in the design of some of the world’s most successful programs, including American Airlines AAdvantage, Hilton Honors, and Hertz #1 Club Gold. Given how Customer Loyalty program design has evolved over the years, many C-Level executives have come to view these programs as costly diversions. Thus, today, they advise their clients on how to design and launch Customer Engagement platforms that can be shown to measurably strengthen their customer relationships and profitably drive the desired customer behavior.