THE BRAND LIAISON

The Brand Liaison is a boutique licensing, brand extension and brand management agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. Our goal is to commercialize opportunities that will extend our clients' intellectual property into new, unexplored product categories. Representing both licensors and licensees, our team of seasoned "liaisons" has extensive experience in developing and negotiating successful... brand extension and licensing programs. We have worked with numerous high profile brands including lifestyle, sports and entertainment properties such as the NFL, NBA, FIFA World Cup, Converse, Skechers, Kappa, Lacoste, Nautica, Van Heusen, Geoffrey Beene, Gloria Vanderbilt, Disney, MGM and many more. We work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each brand that we represent. We use our extensive relationships to build partnerships among brand owners, manufacturers and retailers. By creating mutually beneficial relationships among all of the participants in the brand extension process, we are able to create innovative licensing and retail programs that bring long term value to our clients' brands.More