THE ADEX

As a global technology specialist for data management, The ADEX provides all participants in automated trading of media services with data-supported access to digital real-time marketplaces. With ADEX DMP, The ADEX has developed a data management platform technology that aggregates, segments and analyses data from many and various data sources and structures. Customers can then use the relevant data for internal purposes or allow it to be used by external partners, making the data available re... al-time as target groups of relevance for advertising purposes on digital marketplaces for automated booking. In the process, there is no mandatory association between inventory and data providers. Various third-party data suppliers are integrated within ADEX DMP – for instance Schober as a partner for offline information such as demographics. Further particulars are available at: www.theadex.comMore