TAPESTRY.MOBI (BY GUIDED)

Tapestry allows you to curate fashion on your mobile device. Tapestry follows up by sending you content offers and rewards users with content they have curated. Tapestry allows you to purchase on your phone. The team behind Tapestry comes from a range of backgrounds from London’s creative communications, digital production and fashion industries. We have come to understand what it takes to engage digital savvy communities, how to create thoughtful fashion-led products and most importantly ... how to deliver value to brands and consumers alike. Tapestry was part born from a research project with the London College of Fashion, which has unearthed the dynamics between on- line and offline fashion, and the need for an end-to-end ecosystem that works across retailers and brands. The project included a trial at Selfridges which invited students from a range of top London universities to demo an NFC prototype. The learnings of which have been incorporated into Tapestry. Tapestry is owned by the UK based digital agency Guided.

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