SYNECTICS GROUP, INC.

Synectics Group has been focused on helping CPG manufacturers manage and get more ROI from trade promotion spending. With a focus on the retail channel, Account Review is true closed-loop trade promotion management (TPM) software, managing events through the entire promotional life-cycle. Through seamless integration to our client’s ERPs, Account Review provides real-time view of KPI’s, electronic work-flow, and audit tracking. Our TPO Planner is a unique strategic planning tool that can create optimal corporate/customer promotional calendar that will generate the desired sales volume and/or profit without overspending the trade budget. The TPO Planner enables users to quickly create annual trade calendar scenarios that are optimized for profit, revenue or unit volume.