SWITCH CONCEPTS

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Switch Concepts provides cloud based, managed services that increase a publisherโ€™s online revenues. Switch helps publishers transition to data driven publishing with dramatically greater user engagement, higher traffic and increased revenue per user. At its core Switch has a massively scalable, high availability, real-time decision engine which is integrated to big data analytics tools and automated trading. A publisherโ€™s own data, third party data, and analysis of trading/user behaviour are... used to choose the content that is most relevant to an individual user โ€“ automating the auction, selection and transaction. To date, Switch has applied this platform to online display advertising and marketing. Switchโ€™s real-time decision engine outperforms today's adservers and fully integrates real-time bidding (RTB) โ€“ enabling direct, ad network and RTB sales to compete for each impression. Switch is the first Holistic Adserving Solution. Trading Analytics are fed back into the decision engine which can access data from multiple sources during its decision including the dynamic floor prices and target audience segments output from Switchโ€™s big data tools. Switch works on behalf of publishers: exposing their ad inventory (and extensions to include third party inventory) to the maximum level of competing demand; managing floor prices to optimize revenue; and, making full use of data whilst protecting it from leakage. Ask about our use cases and speak to our clients โ€“ we make publishers more money whilst improving the effectiveness of advertiser campaigns and ROI.

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SWITCH CONCEPTS

Social Links:

Industry:
Ad Server Advertising Analytics Big Data SaaS

Founded:
2007-01-01

Address:
Southampton, Southampton, United Kingdom

Country:
United Kingdom

Website Url:
http://www.switchconcepts.com

Total Employee:
51+

Status:
Active

Contact:
+4403332001230

Email Addresses:
[email protected]

Technology used in webpage:
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Current Employees Featured

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Joanne Spector
Joanne Spector Co-Founder @ Switch Concepts
Co-Founder

Founder


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Joanne Spector

Newest Events participated

digiday-publishing-summit-vail-2018_event_image Participated in Digiday Publishing Summit Vail 2018 on 2018-03-19 as sponsor

ad-tech-san-francisco_event_image Participated in ad: tech San Francisco on 2015-05-20 as sponsor

ad-tech-san-francisco_event_image Participated in ad: tech San Francisco on 2015-05-20 as exhibitor

Official Site Inspections

http://www.switchconcepts.com

  • Host name: ip189.ip-87-98-250.eu
  • IP address: 87.98.250.189
  • Location: United Kingdom
  • Latitude: 51.4964
  • Longitude: -0.1224
  • Timezone: Europe/London

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