SWISHED

GenZ is a generation that has never known a world without social media and influencer culture. A key part of what they share online is the outfits they wear, so consistently seeking new clothes to keep their content on-trend and interesting for their followers is a priority. However ‘fast fashion’ culture results in lots of these clothes in landfill. This market understands their negative contribution to the environment, but are conflicted between keeping on trend for content and buying fast... fashion for affordability. Swished are building a peer-to-peer fashion rental and resale platform, with the look and feel of a social media app. The application will allow users to upload images of themselves in an outfit and tag which items are for rent or sale - creating shoppable content. Users can access a wide range of affordable clothes to rent or buy, extending the life cycle of clothes and reducing the need to buy ‘new’.More