STYLE GIRLFRIEND

Building on years of brand equity derived from its successful men’s lifestyle media offering, Style Girlfriend is now pursuing an exciting opportunity to expand its loyal following and drive an incremental depth of product offering by launching a new styling service component of the business. The company’s goal is to fill and expand a white space in the men’s styling market, becoming the leading provider for men’s styling services both on mobile and in-person, and establishing itself... as the premiere source of men’s style support from a female perspective. While our ideal users come in all shapes and sizes, they share three important commonalities: 1) an understanding of the power of appearance in improving one’s life experiences, 2) a belief in leveraging expert talent to save time and money, and 3) a savvy approach to spending, making the most of their budgets while also recognizing the impact of investing in oneself.

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