STRATEGIC DATA RESOURCES

Strategic Data Resources' mission is to provide convention and visitors bureaus empirical data to make well informed strategic sales and marketing decisions. SDR is the only company providing forward-looking market data to the hospitality industry. SDR collects monthly data downloads from 70 convention bureaus and 130 hotels that includes room night patterns on 300 million room nights in past demand as well as 300 million room nights in future demand. The information included in the TAP Report p... ackage allows the convention bureau, hotels, and convention center to strategically position future convention bids. Bureau members utilize Strategic Data Resources' products to develop and measure their own sales and marketing strategies. Regional and National trend information is also available as needed. More