STARLING J.L.M

Opportunity: In the huge and competitive night entertainment industry, many venues struggle to attract new customers and engage the existing ones - spending hundreds of dollars on mass advertising, promotion and loyalty programs. Building on the growing popularity of the music streaming services (such as Spotify and Pandora), we bring a fun and targeted way for venues to brand and advertise themselves. What We Do: We develop venue-based radio stations for bars and nightclubs. Streamed to mo... bile and web, the app creates a real-time experience that transforms a venue’s music into a marketing tool. What’s in it for venues? Attract a greater number of new customers and increase the loyalty of existing customers, with measurable results. Venues use Starling as a contextual advertising platform to reach their target audience while strengthening relationships with existing fans through individual, personalized ads. What’s in it for everyone else? Two amazing things. A free music streaming service with curated playlists, live performances and exclusive mixes you can’t get from traditional streaming sites. And a great new way to discover cool venues in real-time – which bar is rocking right now, who’s hanging out and where.More