SRN

Business Summary: SRN is the creator of a patent-pending incident barrier system called the SRN 1000. Within the law enforcement community, which spends over 100 billion annually, there is no efficient method to decrease ‘rubbernecking’ and ensure privacy from public view. The SRN 1000 is the first barrier of its kind that is durable yet light-weight and able to be set up by one person and break down into a small compartment. The SRN 1000 allows first responders or other law enforcement pers... onnel to quickly and easily obstruct the view of onlookers during traffic accidents, crime scenes, or other sensitive matters such as vehicle searches. Customer Problem: Having and maintaining privacy and safety is a growing concern. Albeit traffic accidents, searches, crime scenes, deaths, film making, emergency management, crowd control, or disaster areas. An escalating lack of privacy for sensitive incidents creates strain and undue criticism on law enforcement personnel to conduct operations. In addition, rubbernecking from traffic accidents causes hours of delays, congestion, and consequent accidents. Target Market: Law Enforcement – highway patrol, local & state police, crime scene units; Federal government – FEMA, DHS, DoD; emergency responders, news & media, entertainment, airports, hotels, schools, and sporting stadiums. Sales & Marketing Strategy: Focused effort within law enforcement industry. Strategy includes direct sales, brand awareness, conferences & trade shows, and an intense development of resellers and distributors. Gross margins range from 30-55% based on the type of sales channel and quantity purchased. Use of Funds: There are three main uses for capital: 1) increase inventory to keep up with demand, 2) fuel sales & marketing efforts, 3) execute next stage growth efforts. Competitive Advantage: Our products are proprietary, in large demand due to growing concerns, and cater to numerous market segments.More