SOUTHVILLEMAELK

Vision statement South Ville Maelk strives to provide customers the best dairy products consumption experience which includes farm to doorstep delivery of nutritious and hygienically produced cow milk and other dairy products in an upmarket re-usable glass bottle and ensuring easy ordering, billing, payment, and top-notch service Farm milk Buy Farm Fresh Pasteurised Cow Milk Online on SouthVilleMaelk. South Ville Maelk serves nutritious, high-quality, and healthy milk with no preservatives, ... no additives, and no chemicals. Our milk brand promises to serve fresh milk from the farm to your doorstep. One of the best subscription-based farm-fresh bottled healthy cow milk brands available in Delhi and Gurgaon and NCR. The milk is tested every day & pasteurized to provide you with safe milk. To control the quality and hygiene of the product, we ensure that the milk is completely untouched by human hands and packaged in square-shaped, lead-free, food-grade glass bottles. Milk Packaging direction We always wondered why milk should be packed the way it is currently packed and why consumers shouldn’t be given milk in superior and elegant packaging material. Hence we decided to pack our superior quality milk in high-end, superior quality, and chic square-shaped, thicker-walled glass bottle. The bottle is made of glass that is chemical-free and lead-free. High-quality glass bottle sourced from leading glass bottle manufacturer. WINNER OF CII DESIGN EXCELLENCE AWARD 2018 - http://ciidesign.in/index.php/ciidesign/excellence_awards_winners_2018 YouTube - CII Award https://youtu.be/c039zn6Q1Ds ------------------------------------------------------------------------------------ BRAND DESIGN INSIGHT 1. South Ville Maelk a name and design that gives the brand an immediate and permanent aspirational quotient in the marketplace flooded with similar-looking brands. Improvised typography to create, inspire and connect with the upper crest of the consumer set. A class that has a distinct taste in life and likes to take pride and talking about the brand they buy. Distinct, simple and very elite. 2. Inspired by the high quality of milk and milk products from Denmark. We chose to play with the word milk by writing Maelk, Danish for milk. This makes it quite interesting and draws the customer's attention with curiosity. 3. The rising yellow sun represents the healthy and happy environment, the time of the day when the Milkman comes, and the energy that we all need for the day. PRODUCT DESIGN INSIGHT To gel the best out of carefully crafted opportunities, 1. The Broad Yellow bottle cap balances the overall design well and gives the bottle a vibrant prominent look. The Neck has been planned and designed to have every day changing neck tags to make the bottle communicate more effectively and interestingly. 2. We wrapped the Brand logo around the sides of the bottle to ensure the Following: • When seen from a distance, the consumer would be curious to know the brand and when looking at it closely, would rotate the bottle to read the full brand name. • To make the product look outstanding and distinctive, something that you want to pick up and experience. • Leverage From the typography of the logo and the yellow Sun. • Use the negative space clearly to get the elite stature. 3. To keep the momentum of the expectation going, we created a story on the journey of South Ville Maelk from the farm to home. This journey of milk reaching the happy family enjoying the South Ville Maelk was developed using vector for a simple yet powerful and communication. The third side Interestingly coincided with the rising yellow sun right behind the happy family having South Ville Maelk, indirectly positioning it well.More