SLEEPING ON AIR

Retailing is not dead! The Mattress business is thriving and is mostly recession proof, and is a business that still depends mostly on brick and mortar locations to be successful: The first, most-important thing to know about a mattress is, Do you like how it feels? This year, one Mattress Retailer of Specialty Beds will top a billion dollars in revenue with no significant competition. If you want this unique mattress technology--this billion dollar technology--for all practical purposes, yo... u have only one place to go. More than 90% of this company's sales come from their Retail Stores. In the Portland, OR area, there are four stores in a fairly tight geographic region. These four stores should produce in excess of ten million dollars in revenue. (All figures and estimates taken from quarterly SEC filings). This market is ripe for one or two strong, properly-focused competing stores; DIRECT COMPETITORS, not conventional Mattress Stores that sell ""ordinary"" brands and products, or who merely dip their toe in with one or two ""me too"" products. That will be Sleeping On Air. This company sells an excellent, high profit-margin product, but there are a few places where their business model is lacking. For example, dictated prices means no price negotiation, making them vulnerable to price competition from savvy, similar-product competitor. And all their mattresses are made-to-order; it takes up to two-weeks to get a bed. This makes them vulnerable to an In-stock, fast-delivery competitor. They are also weak on after-the-sale service. A more nimble competitor could out-perform them easily, making unhappy customers very impressed with your service. This is a fantastic opportunity, with a realistic chance to grab 15% of the local market share in the first year, by providing comparable quality both faster and cheaper.The goal is to open one Sleeping On Air Store first, with a second location in 9-12 months. Recouping total investment in 12-18 months is very realistic.More