SIMON ASSOCIATES

Dr. Andrea (Andi) Simon, a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to change. Often SAMC clients have to re-imagine their company, their customers (and potential customers), products and cultures in order to overcome stalled growth. Or perhaps they face a rapidly changing business environment and need new ways to serve their current customers and find new ones. The reasons they come to SAMC reflect the challenges people have in understanding how to change.