SIGHTMETRICS

The SightMetrics technology predicts where people will look with an accuracy of greater than 90%. Provided with an image, screenshot, or advertisement SightMetrics in seconds returns predictive eye tracking results. Decades of research in experiments involving electrophysiological recordings, visual search, and brain imaging have provided insight into some of the inner workings of the brain. SightMetrics utilizes algorithms that mimic the behavior of the brain to provide a system that simulates how people deploy visual attention. These algorithms combined with an extensive body of eye tracking data enable us to provide highly accurate predictions in seconds.