SHEAMOISTURE
SheaMoisture is a personal care company which focuses on shampoo, conditioner, and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis (and his mother Mary Dennis), both of whom were part of the Liberian Diaspora to the United States. The company was inspired by Dennis' Sierra Leonean grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912. In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. In 2015, the company generated controversy for featuring a white baby. This is because their customers, mainly black women, felt that the company was betraying them as their loyal fan base.
SHEAMOISTURE
Industry:
Health Care Personal Health Retail Shopping
Founded:
1912-01-01
Status:
Active
Contact:
+1 631-842-8800
Technology used in webpage:
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