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Over the years, the bargaining power of customers has increased. Among the factors that have contributed to that is the presence of comparison websites. They have been around for quite a while, and customers have really benefited from them. How do they work? It is pretty simple. These websites gather information and data from various sellers. The sites then allow customers to visit and compare the different information on products including the prices and, make a buying decision based on the data. Let us look deeper into the advantages of using price comparison engines as a customer.