SENSE NETWORKS

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Sense Networks applies big science to mobile location data for predictive analytics in advertising. The companyโ€™s technology platform, MacroSenseยฎ, builds proprietary mobile user profiles which incorporate over 1,000 behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity and apply the... insights to mobile advertising. MacroSense currently processes 170 billion location points per month into profiles. More than any company other than Google or Facebook. Senseโ€™s AdMatchโ„ข real-time bidding ad platform targets and serves the ads through mobile ad exchanges, acting as a Demand Side Platform (DSP) with brand and agency clients. The integration of rich MacroSense profiles provides a built in Data Management Platform (DMP) to deliver extremely sophisticated and effective mobile ad targeting โ€œbeyond place.โ€ Sense Networks was founded in 2003 and incorporated in early 2006. The founding team is composed of top computer scientists from MIT and Columbia University. Sense Networks won the 2009 AlwaysOn OnMedia Top 100 Award, was named by Gartner as one of its 2009 Cool Vendors in Context-Aware Computing, and was proclaimed one of โ€œThe Worldโ€™s Most Intriguing Startupsโ€ by Business Week. CEO David Petersen has been featured by Forbes magazine in their series of Forbes Insights profiles of Thought Leaders changing the business landscape.

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SENSE NETWORKS

Social Links:

Industry:
Advertising Analytics Location Based Services Predictive Analytics

Founded:
2003-05-01

Address:
New York, New York, United States

Country:
United States

Website Url:
http://www.sensenetworks.com

Total Employee:
11+

Status:
Active

Contact:
646-758-6227

Email Addresses:
[email protected]

Total Funding:
9 M USD

Technology used in webpage:
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Current Advisors List

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Kenan Altunis Board of Directors @ Sense Networks
Board_member

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Baris Aksoy Board Observer @ Sense Networks
Board_observer
2010-01-01

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David Selinger Member of the Technical Advisory Board @ Sense Networks
Advisor
2006-01-01

Current Employees Featured

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Laura Skibiski
Laura Skibiski Founder & Key Project Manager @ Sense Networks
Founder & Key Project Manager

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Alex Pentland
Alex Pentland Co-Founder & CPO @ Sense Networks
Co-Founder & CPO

Founder


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Alex Pentland

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Christine Lemke

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Greg Skibiski

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Laura Skibiski

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Tony Jebara

Investors List

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Intel Capital

Intel Capital investment in Series B - Sense Networks

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The Challenge Fund

The Challenge Fund investment in Series A - Sense Networks

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Drobny Global Advisors

Drobny Global Advisors investment in Series A - Sense Networks

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Passport Capital

Passport Capital investment in Series A - Sense Networks

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MIT Media Lab

MIT Media Lab investment in Non Equity Assistance - Sense Networks

Official Site Inspections

http://www.sensenetworks.com

  • Host name: 104.21.50.222
  • IP address: 104.21.50.222
  • Location: United States
  • Latitude: 37.751
  • Longitude: -97.822
  • Timezone: America/Chicago

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