RIRAKU

Founded in 2010, Riraku is the budget relaxation service chain operator in Japan. Since inception, the company has rapidly expanded its store base, and currently operates 587 outlets nationwide and serves 6.5 million customers annually. Riraku is the pioneer in the budget relaxation service sector where the pricing is half of the industry standard (which usually costs JPY 6,000 per hour). Riraku is able to reduce its prices thanks to its effective therapist deployment model, efficient cost management and store opening method.