RED - RECYCLED ELECTRONICS DISTRIBUTORS

R.E.D. is a second hand retail business that will specialize in smaller, newer electronics. This more "defined" version of a second hand retailer will allow us to operate with less overhead and will not look like the typical second hand business with bars on the windows and the clutter of a thrift shop. It will present itself as a sleek, "high-end" retailer that offers services as well as products. The front of the store will feature a "buys" area where the inventory is purchased from the public... . Separated from that is the cleaning/pricing station that will also have a small area devoted to repairs. The remainder of the store will be devoted to sales. We will have several glass cases that are accessible from the back only. This will eliminate the need to send an associate across the sales floor to unlock a case. The design of the store will not be "self service" but as close as we can get to it. Any merchandise that can be powered on and displayed, so the customer can see and try the features of the item, will be. Our goal will be to make the entire customer experience as quick and convenient as possible. Our past training and experience tells us to greet everyone that walks in the door. This can be done incorrectly, as I'm sure we have all experienced. Some of our competitors teach this religiously. R.E.D. will certainly acknowledge anyone who walks in the door. This happens to be the best first deterrent to shop-lifters, by the way. But anyone who decides to purchase from us will get the personal attention that most retailers lack. The current attitude in retail has always been attempt an add-on or an up sale but after you have closed the deal then shut up. At R.E.D. we will personally thank every customer that buys from us and the associates will remind them of their names' so they will know who to ask for if they have any questions or problems after the sale. THIS will separate us from most retailers, but it will separate us from ALL second hand retailers.More