REALYTICS

For the past 5 years, Realytics has been measuring the performance of digital TV campaigns (website, mobile app, call center ...). With this data collected and analyzed, Realytics is today the first player to digitize the TV buying process by allowing the automatic construction of TV media plans. With more than 2,5 millions TV spots analysed and +5 years of R&D behind them, Realytics now provides its clients with the ability to gain ever-increasing value from TV, thanks to a few major innovatio... ns: Ad Performance: Realytics allows advertisers to measure, in real-time, the impact of TV campaigns on digital (website, mobile app ...) thanks to a proprietary spot detection technology from the first second of broadcast. Ad Perf 360: In early 2019, Realytics announced the release of Ad Perf 360, a new solution measuring the performance of delinear TV advertising campaigns, allowing, for the first time, to reconcile linear and delinear data performances. Ad Sync: With this solution, advertisers can boost the digital performance of their campaigns by synchronizing their Adwords campaigns with their TV ads in real time. Digital Follow-up: Thanks to a very advanced scoring technology, Realytics is able to identify visitors who have been exposed to a TV campaign and to re-expose this captive audience during their web browsing. Brand Effect: Realytics allows advertisers to know the effect of their TV campaign, analyzing its effect on the search, also discovering the audience they've reach in TV. Predict Impact: Thanks to the power of Realytics algorithms, it is possible to estimate the effectiveness of a media plan and to predict its performance. Ad Plan: As the first artificial intelligence that introduces TV media buying based on a guaranteed cost per TV visit, Ad Plan delivers advertisers the optimal media plan according to their budget, their media constraints and their performance objectives in visits.