PRVDR

Prvdr considers your friends, nearest neighbors, social networks, purchases, offline and online behavior and influence to recommend content. Think Pandora meets Pinterest meets Yelp. A user starts by connecting the social media services that they already use, with one option to connect their bank's purchasing history. They then nominate "Influencers" from their friendship group, and then nominate "Icons" from a predetermined group of taste makers. Prvdr then uses a complex algorithm to recommend restaurants, events and products that it thinks the user will be interested in, factoring in the users personal preferences and feedback. Prvdr's revenue is driven by affiliate referrals, native advertising and research analytics.