PRACTICITY
Practicity lets you find an athlete (or athletes) that you can practice your sport with. By browsing through various "praclets", the user can identify the ideal partners through location, sport, and skill level filtering. In under 10 minutes, a person can find or set up a time, place, and sport to practice, making new friends and improving themselves along the way. The primary revenue is through ads, and a curated market of sports items sold by various companies. These include Nike, Adidas, W... ilson and so on. Therefore, it is a highly profitable and fast growing business. They will market their product to athletes around the globe. Although around 3 billion people play some kind of sport at any point in their life, their potential market is much greater, spanning 5 billion when counting those who follow and watch professional sports. They are aiming to capture the U.S market of excess 200 million athletes that currently play a sport of any kind.