PATHMATICS

pathmatics-logo

Pathmatics is a marketing platform that gives visibility to the digital ad performance of brands, their competitors, and entire industries. It turns the worldโ€™s marketing data into actionable insights as consumption rapidly shifts to digital, media decisions have become too complex and opaque. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all adverti... sers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsenโ€™s digital ad intelligence offering, Kantar Mediaโ€™s Facebook intelligence, and is used by agencies like Mindshare, Mediacom, and Possible. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.

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PATHMATICS

Social Links:

Industry:
Advertising Advertising Platforms Analytics Marketing Automation

Founded:
2010-11-01

Address:
Santa Monica, California, United States

Country:
United States

Website Url:
http://www.pathmatics.com

Total Employee:
51+

Status:
Active

Contact:
425-941-0806

Email Addresses:
[email protected]

Total Funding:
7.7 M USD

Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible SPF SSL By Default Google Analytics Google Tag Manager Content Delivery Network Google Universal Analytics Font Awesome Global Site Tag


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Current Advisors List

william-lederer_image

William Lederer Adviser @ Pathmatics
Advisor

seth-demsey_image

Seth Demsey Co Founder / Advisor @ Pathmatics
Advisor
2010-11-01

Current Employees Featured

seth-demsey_image

Seth Demsey
Seth Demsey Advisor, Co-Founder @ Pathmatics
Advisor, Co-Founder

william-merchan_image

William Merchan
William Merchan Chief Revenue Officer @ Pathmatics
Chief Revenue Officer
2019-09-01

rajan-arora_image

Rajan Arora
Rajan Arora Vice President, Business Development @ Pathmatics
Vice President, Business Development
2015-01-01

tom-lorimor_image

Tom Lorimor
Tom Lorimor Co-Founder & CTO @ Pathmatics
Co-Founder & CTO

Founder


gabe-gottlieb_image

Gabe Gottlieb

seth-demsey_image

Seth Demsey

tom-lorimor_image

Tom Lorimor

Acquisitions List

Date Company Article Price
2016-11-23 WhatRunsWhere WhatRunsWhere acquired by Pathmatics N/A

Investors List

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BDMI

BDMI investment in Corporate Round - Pathmatics

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Baroda Ventures

Baroda Ventures investment in Corporate Round - Pathmatics

karlin-ventures_image

Karlin Ventures

Karlin Ventures investment in Corporate Round - Pathmatics

upfront-ventures_image

Upfront Ventures

Upfront Ventures investment in Corporate Round - Pathmatics

daher-capital_image

Daher Capital

Daher Capital investment in Corporate Round - Pathmatics

mintel_image

Mintel

Mintel investment in Corporate Round - Pathmatics

sph-media-fund_image

SPH Media Fund

SPH Media Fund investment in Corporate Round - Pathmatics

manatt-venture-fund_image

Manatt Venture Fund

Manatt Venture Fund investment in Series A - Pathmatics

bertelsmann-digital-media-investments_image

BDMI

BDMI investment in Series A - Pathmatics

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Wavemaker Partners

Wavemaker Partners investment in Venture Round - Pathmatics

Newest Events participated

adobe-summit-2019_event_image Participated in Adobe Summit 2019 on 2019-03-26 as sponsor

Official Site Inspections

http://www.pathmatics.com Semrush global rank: 1.14 M Semrush visits lastest month: 27.91 K

  • Host name: ec2-34-224-178-100.compute-1.amazonaws.com
  • IP address: 34.224.178.100
  • Location: Ashburn United States
  • Latitude: 39.0481
  • Longitude: -77.4728
  • Metro Code: 511
  • Timezone: America/New_York
  • Postal: 20149

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