ON THE AIR MEDIA

About On The Air Media On The Air Media was founded in 2005 in response to the growing demand for increasing search engine visibility among businesses. The company focuses on a wide variety of areas under the broader umbrella of search engine marketing (SEM), with a special emphasis on pay-per-click (PPC), but also including search engine optimization (SEO), market research, analytics, web design, and more. Preliminary Consultation The company begins the personal consultation process w... ith clients by assessing their current marketing strategy, and deciding what works and what doesn’t. This involves evaluating competitors and measuring the clients’ relative strengths and weaknesses. At this phase, On The Air Media’s team of digital experts revamp the company’s website to optimize its core message to clients. Web design is tailored to fit the client’s particular budget, needs, and target audience. Pay-Per-Click (PPC) On The Air Media ensures the client’s results remain front and center on search engine results – despite the vagaries of Google rankings. This is conducted through a pay-per-click (PPC) analysis and campaign. These sponsored ads ensure that potential customers searching relevant keywords arrive to the client’s website first. PPC is the company’s primary activity, with its preferred service provider being Google AdWords. SEO Campaign The next stage of the process is evaluation of SEO effectivity. On The Air Media both runs software and utilizes SEO specialists to ensure a broad and accurate assessment of the client’s organic search results. Once analysis is complete, the company launches a specially tailored SEO campaign. Higher rankings on Google are achieved by increasing content quality and quantity, strategically employing keywords, and expanding social media presence. Social Networking Management Social Networking Management is employed to tackle two core platforms: Facebook and Twitter. Depending on the company’s services, YouTube and Instagram accounts may also be launched. On The Air Media has increasingly devoted its budget to setting up and managing stellar social media campaigns in light of social media’s tremendous potential. The focus is on creating shareable content and establishing the client’s value on diverse platforms – with an eye to visual appeal. Email Newsletters In addition to investing in a strong social media presence, On The Air Media continues to rely on email marketing campaigns. The company’s newsletters share engaging and useful information with customers and potential customers, delivered to their inbox sparingly and strategically. This is another avenue from which the firm drives traffic to their clients’ websites. On The Air Media offers different packages to clients, with the option of choosing an all-inclusive campaign that includes all of the above options.More