NUYU

What is nuyu? Welcome to nuyu, the first women’s fashion lifestyle brand born on college campuses. nuyu offers college women something truly new: the chance to support their team and look fashionable. Face it – if you’re a college student, and you want to show school spirit, your choices have been limited to the standard gray sweatshirt, designed for a man, and the basic cotton tee. nuyu's here to provide the option you’ve been waiting for: high quality but affordable stylish women... ’s fan fashion, in the form of a collection of athleisure wear, dresses, swimwear, and intimates designed to allow you to wear your school colors but still dress in your own style-NOT one imposed on you due to lack of choice. What does the nuyu brand stand for? Our motto is: Just because our garments have a label on them, doesn’t mean you have to have one too. Your terms, your life. At the core of the nuyu spirit lie two simple ambitions: first, to make you feel confident, self-assured, and empowered when you wear our clothes, at a time of vital transition from teenager to adult, undertaken in the challenging college environment. Second, to accompany you on your journey of self-discovery...from leaving home for the first time, to realizing yourself as you leave the second ‘nest’ of college life to enter the world of true adulthood-living on your own and pursuing your dreams, whatever they may be. It is our goal that you, the nuyu girl, will wear our clothes in a way that suits you on any given day—but in doing so, as you slip a shirt over your head, or slide into a pair of leggings, you’ll smile to yourself with inner confidence, and a feeling of hope for the day ahead.More