NATIONAL CINEMEDIA

National CineMedia, Inc. operates a digital in-theatre network in North America. The company distributes advertising, and Fathom business and consumer events through its proprietary store and forward digital content network, and live digital broadcast network. It develops, produces, sells, and distributes a branded, pre-feature entertainment and advertising program called ‘FirstLook’ along with advertising programming on its lobby entertainment network in theatre lobbies; and sells ... various advertising and promotional products in its theatre lobbies. The company also offers live and pre-recorded networked and single-site meetings, corporate marketing/communication events, and church services in the movie theatres throughout its network; and distributes entertainment programming products, including live and pre-recorded concerts and music events, concert and DVD product releases, theatrical premieres, and Broadway plays, as well as live sports and other special events. In addition, it provides its services to third-party theater circuits through network affiliate agreements. As of December 31, 2009, National CineMedia had approximately 16,803 screens in its network. The company was founded in 2005 and is headquartered in Centennial, Colorado.More