MYFOLK

MyFolk is a social buying app based in New York, New York. MyFolk lets users look up in real-time whether a product conforms to their political, spiritual, social beliefs—and whether their social sphere approves. The app’s proprietary technology, the first of its kind, leverages image recognition software, app integration data harvesting (including Google Mail, Facebook, Twitter, and Spotify, with more coming soon), personality profiling metrics, and a database of over 120,000+ brands. In seconds, by scanning a logo or searching for a brand, consumers can find i) what their social sphere (friends, followers, influencers) thinks of the brand ii) if the brand aligns with their personal politics iii) whether another brand may be a better expression of their identity.