MUSIC AMERICA

Music America was as a vision for a new type of music company. This type of music company would have digital distribution, music publishing, marketing and management all done online, with the artist at the center. The company comprised three divisions: Music America Recording, Music America Publishing and Music Technology. Music America Recording failed to take off. The music technology relaunched as Bluewire, which was a platform for artists to connect, market and sell directly to their fa... ns. Each music artist would create their own fan club through Bluewire which they would manage. The social networking features drew the attention of other non-music clients who customized the platform for use in education, sports and general purpose social networking. Music America Publishing became Praise Collection which acquired the rights to thousands of hours of rare, live performances featuring some of the world's most famous gospel and country artists including Chet Atkins, CeCe Winans, Fred Hammond, Yolanda Adams and many others. The performances were compiled into a subscription DVD service and sold through direct marketing channels. The three divisions, which became three separate companies, eventually all closed and were dissolved.More