MPROVE HEALTH

From their mobile work with American Idol (with 178 million text message votes for Season 8 in 2009) to text messaging solutions for Obama’s 2008 presidential campaign (Nielsen estimates 2.9 million mobile subscribers interacted with this program) and many other high profile projects in between, their team has helped shape the user experience for the largest mobile programs in U.S. history. They have developed a rich understanding for how different groups of individuals use their phones, and h... ow to craft accessible user experiences that will engage them and deliver rich information for their clients. By forming mProve Health, they have leveraged this expertise and experience in mobile technology in the field of clinical research, working with the top 10 Contract Research Organizations (CROs) and supporting nearly all of the top 30 pharmaceutical companies. With their industry-grade, fully regulatory-compliant mobile solutions, they help trial sponsors and their partners recruit and retain patients to achieve more powerful results. Mobile devices are, more and more, an essential part of their lives and daily routines, and often at the center of their communications. They believe that harnessing mobile technology to meet patients where they are—with the devices they use every day—allows research organizations to extend their capacity to attract, engage, and achieve insights that will lead to improved health.More