MIMICA

mimica-logo

Mimica Touch is a patented label or cap that turns bumpy when food or drinks should no longer be consumed, based on actual temperature conditions. It provides accurate, real-time indication of the product’s freshness with a tactile interface. This time and temperature response is calibrated to different food types to suit food suppliers' requirements. Globally, a third of food produced is wasted (FAO, 2015), with 60% of it still being safe for consumption. Mimica is creating the next genera... tion of food expiry labelling that reduces food waste and improves safety. We project, based on previous research, that using Mimica Touch will reduce retail food waste by 50% and home waste by 60%. Based on these estimates and consumption data verified by Mintel and WRAP, we expect Mimica to save up to 13.6 million tonnes of our first three food groups (juice, milk and meat) from landfill per year in European households alone. Mimica is paving the way for a more efficient, less wasteful food system.

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MIMICA

Social Links:

Industry:
Food And Beverage Packaging Services

Founded:
2017-01-01

Address:
London, England, United Kingdom

Country:
United Kingdom

Website Url:
http://www.mimicalab.com

Total Employee:
1+

Status:
Active

Email Addresses:
[email protected]

Total Funding:
3.31 M USD

Technology used in webpage:
Viewport Meta SSL By Default Google Font API LetsEncrypt Content Delivery Network Euro Organization Schema Google Apps For Business GoDaddy DNS YouTube


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Current Advisors List

mareese-keane_image

Mareese Keane Board Observer @ Mimica
Board_observer
2020-10-01

Current Employees Featured

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Laurence Kayson
Laurence Kayson Chief Executive Officer @ Mimica
Chief Executive Officer
2017-12-01

solveiga-pakstaite_image

Solveiga Pakstaite
Solveiga Pakstaite Founder and Director @ Mimica
Founder and Director
2017-04-01

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Lawrence Matthews
Lawrence Matthews Chief Technology Officer @ Mimica
Chief Technology Officer
2018-08-01

Founder


solveiga-pakstaite_image

Solveiga Pakstaite

Investors List

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Khosla Ventures

Khosla Ventures investment in Seed Round - Mimica

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Henley Business Angels

Henley Business Angels investment in Seed Round - Mimica

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Innovate UK

Innovate UK investment in Grant - Mimica

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EIT Food

EIT Food investment in Funding Round - Mimica

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R/GA Ventures

R/GA Ventures investment in Funding Round - Mimica

Official Site Inspections

http://www.mimicalab.com Semrush global rank: 5.85 M Semrush visits lastest month: 1.42 K

  • Host name: 198.185.159.144
  • IP address: 198.185.159.144
  • Location: New York United States
  • Latitude: 40.7157
  • Longitude: -74
  • Metro Code: 501
  • Timezone: America/New_York
  • Postal: 10013

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