MARKPLUS, INC.

The Leading Indonesia Marketing Consulting Firm specializing in strategic marketing topics (ranging, amongst others, driving top-line growth, market-entry strategies, strategic segmentation and positioning, new product testing and launch, brand strategy and communication plans, salesforce/channel management strategies, service improvements). Clients range from leading Private Local & MNC Corporates, State-Owned Enterprises, to Public/Government Institutions, organized into 6 Industry/Sector Ver... ticals (Financial Services, Automotive/Transportation/Logistics, Consumer/Hospitality/Pharmaceuticals, Communications/High-Tech, Resources/Infrastructure/Utilities, and Government) The consulting operations is supported by: (1) marketing research unit, MarkPlus Insight, and (2) executive training unit, MarkPlus Institute. MarkPlus Insight provides various quantitative and qualitative consumer research methodologies (offline, CATI and online) as an ad-hoc stand alone projects or as support to consulting projects. MarkPlus Institute is the leading training institution for marketing, sales, and service related topics, for both corporate executives and individual marketers. Aside from helping companies to enhance their marketing performance, MarkPlus also has a unique strengths and role of maintaining its wide network of Indonesian Marketers through its Communities and Annual Events. It manages communities like the Jakarta Chief Marketing Officer (CMO) Club, BUMN Marketeers Club (SOE marketers forum), Campus Marketeers Club. It is also the founding member of Indonesia Marketing Association and the leading figure of Asia Marketing Federation. It also organizes many annual events for Marketers, ranging from WOW Brand Festive Day (~1000 participants annually), Indonesia Marketeers Festival (organized in 18 cities in Indonesia), Jakarta Marketing Week, ASEAN Marketing Summit (~700 participants annually) and its legendary MarkPlus Conference year-end event (attended by ~5000 participants annually). To further engage Indonesian Marketers Community, MarkPlus also publishes the Marketeers magazine, the number one marketing/business magazine who has received numerous awards at the local and Asia level by media associations. Marketeers also retains a growing huge followings in the social media. MarkPlus has also published many world best-selling books in Marketing, the latest being Marketing 3.0 and Marketing 4.0, co-authored with the Father of Modern Marketing, Prof. Philip Kotler of Kellogg School of Management, Northwestern University.More