LYTICS

lytics-logo

Lytics helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, Heineken, and other leading companies use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome. The Lytics Customer Data Platform (CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users fro... m multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user-profiles and segments (e.g., likely to churn, most active on mobile, coupon lover). These customer profiles and segments then sync with a company's marketing tools (from website personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies. Many marketing technology vendors claim to offer a "customer data platform." Lytics has the only customer data platform that is easy enough for a beginner marketer to use, but technically sophisticated enough to impress software developers and data scientists. Lytics builds a profile based on unifying any fragment of customer information using sophisticated data science and conducts probabilistic matching to merge identities. The result: a rich profile of a consumer that can power one-to-one marketing in third-party martech tools, APIs, and Lytics own native execution platform. Lytics is led by marketing-technology veterans who’ve held leadership positions at Webtrends, Urban Airship, Jive, and Hewlett Packard Enterprise. We are headquartered in Portland, Oregon.

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LYTICS

Social Links:

Industry:
Ad Retargeting Advertising Analytics Data Integration Marketing Automation Predictive Analytics Software

Founded:
2012-01-01

Address:
Portland, Oregon, United States

Country:
United States

Website Url:
http://www.lytics.com

Total Employee:
51+

Status:
Active

Contact:
+1 503-479-5880

Email Addresses:
[email protected]

Total Funding:
58.3 M USD

Technology used in webpage:
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Current Advisors List

erik-benson_image

Erik Benson Seed Investor, Board Member @ Lytics
Board_member
2013-07-01

jascha-kaykas-wolff_image

Jascha Kaykas-Wolff advisor @ Lytics
Advisor

scott-irwin_image

Scott Irwin Director @ Lytics
Board_member
2013-07-26

andrew-cleland_image

Andrew Cleland Board Director @ Lytics
Board_member
2014-06-01

suken-vakil_image

Suken Vakil Board Member @ Lytics
Board_member
2019-02-01

james-latham_image

James Latham Marketing Leadership Advisor @ Lytics
Advisor
2019-03-01

diane-fraiman_image

Diane Fraiman Board Observer @ Lytics
Board_observer
2013-07-01

ryan-hemingway_image

Ryan Hemingway Board Observer and Investor @ Lytics
Board_observer
2017-01-01

Current Employees Featured

james-mcdermott_image

James McDermott
James McDermott Co-Founder & CEO @ Lytics
Co-Founder & CEO
2013-01-01

aaron-raddon_image

Aaron Raddon
Aaron Raddon Cp-Founder & CTO @ Lytics
Cp-Founder & CTO
2011-10-01

timothy-hyre_image

Timothy Hyre
Timothy Hyre Vice President Of Finance And Operations at Lytics @ Lytics
Vice President Of Finance And Operations at Lytics
2018-01-16

jascha-kaykas-wolff_image

Jascha Kaykas-Wolff
Jascha Kaykas-Wolff President @ Lytics
President
2020-03-01

joyce-boss_image

Joyce Boss
Joyce Boss CFO @ Lytics
CFO
2018-05-01

brad-mcmahon_image

Brad McMahon
Brad McMahon Advisor To Chief Executive Officer @ Lytics
Advisor To Chief Executive Officer
2015-01-01

tom-strachan_image

Tom Strachan
Tom Strachan SVP of Sales & Marketing @ Lytics
SVP of Sales & Marketing
2020-04-01

Founder


aaron-raddon_image

Aaron Raddon

james-mcdermott_image

James McDermott

Investors List

voyager-capital_image

Voyager Capital

Voyager Capital investment in Series C - Lytics

rembrant-venture-partners_image

Rembrandt Venture Partners

Rembrandt Venture Partners investment in Series C - Lytics

jmi-equity_image

JMI Equity

JMI Equity investment in Series C - Lytics

comcast-interactive-capital_image

Comcast Ventures

Comcast Ventures investment in Series C - Lytics

two-sigma-ventures_image

Two Sigma Ventures

Two Sigma Ventures investment in Series C - Lytics

voyager-capital_image

Voyager Capital

Voyager Capital investment in Series B - Lytics

epic-ventures_image

EPIC Ventures

EPIC Ventures investment in Series B - Lytics

rembrant-venture-partners_image

Rembrandt Venture Partners

Rembrandt Venture Partners investment in Series B - Lytics

comcast-interactive-capital_image

Comcast Ventures

Comcast Ventures investment in Series B - Lytics

two-sigma-ventures_image

Two Sigma Ventures

Two Sigma Ventures investment in Series B - Lytics

Newest Events participated

martechfest-global_event_image Participated in #MarTechFest Global on 2021-10-22 as sponsor

martech-san-francisco_event_image Participated in MarTech San Francisco on 2021-05-09 as exhibitor

martech-west-2018_event_image Participated in MarTech West 2018 on 2018-04-23 as exhibitor

martech-west-2018_event_image Participated in MarTech West 2018 on 2018-04-23 as exhibitor

martech-west-2018_event_image Participated in MarTech West 2018 on 2018-04-23 as sponsor

Official Site Inspections

http://www.lytics.com Semrush global rank: 1.1 M Semrush visits lastest month: 29.57 K

  • Host name: 104.26.1.126
  • IP address: 104.26.1.126
  • Location: United States
  • Latitude: 37.751
  • Longitude: -97.822
  • Timezone: America/Chicago

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