LIGHT REACTION

Light Reaction knows that perceptions help interpret sensory information. They’re shaped by what users already know and what they expect of their environments. These influences need to be factored into how and when users see ads. And so do emotional reactions: the way users instinctively respond based on their motivations and preferences. They have established the core building blocks of the performance advertising business: a global audience data platform, high-quality, high-performing med... ia inventory, real-time programmatic technology and a platform to customize creative messaging in real-time. All priced on a cost per outcome basis – their clients only pay when performance objectives are met. With a uniquely methodical approach, Light Reaction knows what causes a positive reaction in the consumer. They’ve figured out the steps users take from the moment they see light emitting from a screen to the second they take action on its message: visibility gauge, cognitive cue, emotional instinct, relevance assessment, and accessibility search. This all takes place in a fraction of a second. Inevitably this leads to a positive performance for the advertiser.More