KEFTA (ACQUIRED BY ACXIOM)

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Kefta was a leading provider of dynamic/behavioral marketing solutions, founded in San Francisco in 2000 and acquired by Acxiom in 2007. Kefta developed an extensive personalization/targeting platform enabling large retailers, banks and telcos, to provide a highly relevant/optimized online experience across all their online channels, and to dramatically boost their online sales. Its core technology combined user profiling, business rules engine, self-learning algorithms and multi-channel del... ivery. Some of its core solutions included web personalization, landing page optimization, segmented multivariate tools, banner ads retargeting, re-engagement of dropped orders via emails, etc. Solutions were delivered as a SaaS and included campaign implementation and management, as well as strategic online marketing consulting/services. One of the very first players in the online personalization/behavioral targeting space, Kefta enable dozens of Fortune 1000 companies to boost online conversion by 10-30% and experience 4-15x ROI. It became profitable after a few years and was acquired, in 2007, by Acxiom Corp (ACXM), a $1 billion global leader in data and multi-channel marketing solutions.

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KEFTA (ACQUIRED BY ACXIOM)

Industry:
A/B Testing Ad Retargeting Email Marketing Personalization Software

Founded:
2000-01-01

Address:
San Francisco, California, United States

Country:
United States

Website Url:
http://www.kefta.com

Total Employee:
11+

Status:
Active

Contact:
415-391-6881

Total Funding:
0

Technology used in webpage:
SPF Domain Not Resolving QuadraNet


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Official Site Inspections

http://www.kefta.com

  • Host name: 104.21.44.203
  • IP address: 104.21.44.203
  • Location: United States
  • Latitude: 37.751
  • Longitude: -97.822
  • Timezone: America/Chicago

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