KARMABACK, INC.

Understanding Social Network Marketing & Karmaback "Loyalty means nothing unless it has at its heart the absolute principle of self-sacrifice." -Woodrow T. Wilson Fans are the "life-blood" of Social Marketing Fans make up the core of a community. Without fans, you don't have a community. The more fans you have, the bigger your community is. In Social Marketing, EACH FAN who follows you is exposed to ALL of your marketing messages. The value of having 1 fan has been calculated to be at l... east $3.60/year in EARNED MEDIA VALUE alone. How do you get Fans? To get fans you need 3 key components: An interesting and relevant reason for existing An active and vibrant Fan/community page A reason to join and to stay How do you Leverage Fans without losing them? Leveraging fans means getting them to do something. (read an advertisement, share the page with their friends, invite their friends, write reviews, buy something, donate something, participate.). Each time you ask a fan to do something, you risk losing fans. There are 2 things that help keep fans: Don't ask too often. (no more than 1-2 posts per day) Give rewards whenever possible. (make the post rewarding, with content or real rewards) The Karmaback Platform Karmaback's Social Platform has solved the key challenges in Social Network Marketing: Fan Growth and Leveraging Fans. We've found the right mix of sacrifice and reward that users find a positive social exchange: a community building experience. Reward Karmaback has found that rewarding users for doing stuff is the best way to motivate fans to do anything on social networks. We have developed a reward points system that allows users to earn points for anything they do. and exchange those points for real stuff (more chances to win, prizes, free stuff, etc.). Sacrifice Doing stuff on social networks is a sacrifice for the user. Karmaback makes it easy (and rewarding) to do stuff on behalf of a fan's company. Our platform asks users to become a fan to enter a sweepstakes, to share the sweepstakes with their friends for points, and to opt-in to email lists, write reviews, leave comments, and so-forth for points towards real rewards. Growing Fans Karmaback uses Social Sweepstakes as the primary method of growing fans. A Sweepstakes has an immediate reward effect as you are given the opportunity to win something for participation. Ideally that something is related to the brand/product involved. A Sweepstakes gives a user a reason to join. and also gives you current fans a reason to stay. Leveraging Fans Karmaback uses its reward system to motivate sharing of sweepstakes and viral spreading of messages and fan growth. Viral spreading of the Social Sweepstakes leads to greater fan growth than just a sweepstakes alone. In addition, Karmaback's reward system can be used to reward any desired behavior (getting your friends to sign up, posting to a blog, writing a letter to an editor, reviewing a site/video/product). This can lead to greater fan growth and fan involvement (leading to loyalty).More