INVENTALE

Inventale provides ad tech solutions for publishers and media companies, helping them squeeze maximum revenue from their ad inventory. The list of our products includes: 1) Inventale Yield Manager - gives analytics on revenue, delivery and CPM-dynamics. Reflects the actual status of ad sales, allows checking for their effectiveness and identifying risks of being behind the sales plan. Inventale Yield Manager also shows how the inventory in each sales package is utilized and gives recommendat... ions on CPM to reach the goals. 2) Inventale Forecasting - a tool for comprehensive analytics and accurate forecasting on ad inventory capacity and availability. Extremely helpful at the stage of signing contracts with advertisers when one needs to quickly answer the question if the campaign with a particular set of targeting parameters will get enough traffic and will be delivered on time. Allows avoiding over-booking and under-delivery both for the campaign in question and other competing campaigns, already running or booked. If a risk of overlapping is detected, one can see what parameters can be changed to achieve success. Supports integration with any third-party data sources for more granular forecasting. 3) Inventale Monitoring - allows controlling how ad campaigns are running with a forecast on their final delivery and risk indicators. With this module, one can timely detect delays and react accordingly. More