INUVI

Inuvi is mobile advertising network that appends text ads to network-generated text messages. These are the notifications and alerts that are sent automatically by mobile network operators, including: voice mail notifications; missed call notifications; roaming welcome messages; balance requests; and billing alerts. The Inuvi mobile ad network is similar to Google AdWords/AdSense with the difference being that instead of inserting text ads on web sites, Inuvi's ads are appended to a mobile operator's network notifications. Ads can be targeted by delivery channel (e.g., welcome message), location, and mobile subscriber behavior.