INNOV FASHIONS

Innov Fashions is a funky clothing brand that has come up with a unique idea of blending peoples’ taste of clothing with the culture they belong to. The key aspect of the business is to address the cultural background of the target market by providing them with an array of clothes that have a great touch on the culture. Innov Fashions looks forward to helping people their own cultural heritage in the clothes they wear, thus the finest solution brought about by Innov Fashions is to print quotes... and pictures on the clothes like T-shirts which relate to that particular culture, the quotes printed are too in the native language. Innov Fashions has already started working on certain cultural aspects ad is also getting an overwhelming response which shows that people are still attached to their roots and never leaves a chance to procure items that remind them of their culture. This idea of capturing the target market on an emotional ground and using the love they have for their culture into buying clothes that truly depicts the cultural background has proven to be a very innovative and effective idea for Innov Fashions.More