INITIATIVE

Initiative is a performance-led media communications company that transforms media exchanges into marketing results through a commitment to performance. Initiative believes that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture. Owned by the Interpublic Group, Initiative is pa... rt of media management group Mediabrands and a partner of Magna, IPGâ€:tm:s centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets, worldwide. Initiativeâ€:tm:s comprehensive range of performance-led communications services include: research and insight, media planning and buying, digital communications solutions, content creation, and evaluation and accountability services.

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INITIATIVE

Social Links:

Facebook

Linkedin

Twitter

Industry:

Advertising Digital Media Innovation Management Marketing

Founded:

1970-01-01

Address:

New York, New York, United States

Country:

United States

Website Url:

http://www.initiative.com

Total Employee:

5001+

Status:

Active

Contact:

(212) 605-7000

Email Addresses:

[email protected]

Technology used in webpage:

LetsEncrypt Google Tag Manager Content Delivery Network Font Awesome Domain Not Resolving Mobile Non Scaleable Content Nginx Google Maps ReCAPTCHA AJAX Libraries API

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Current Employees Featured

dennis-holt_image

Dennis Holt
Dennis Holt Founder, CEO @ Initiative
Founder, CEO

james-shoreland_image

James Shoreland
James Shoreland CEO of Initiative UK @ Initiative
CEO of Initiative UK
2020-11-20

fritha-hookway_image

Fritha Hookway
Fritha Hookway Head of Strategy, Global @ Initiative
Head of Strategy, Global
2021-03-01

mat-baxter_image

Mat Baxter
Mat Baxter Chairman @ Initiative
Chairman
2021-03-01

maureen-bosetti_image

Maureen Bosetti
Maureen Bosetti Chief Investment Officer @ Initiative
Chief Investment Officer
2016-02-01

paul-m-pantozzi_image

Paul M. Pantozzi
Paul M. Pantozzi Founder @ Initiative
Founder
2006-03-01

alicia-orellana_image

Alicia Orellana
Alicia Orellana Manager, Personalized Creative Strategy @ Initiative
Manager, Personalized Creative Strategy
2021-09-01

arjan-drost_image

Arjan Drost
Arjan Drost Business Consultant @ Initiative
Business Consultant

david-goodrich_image

David Goodrich
David Goodrich Executive Vice President, Director Digital @ Initiative
Executive Vice President, Director Digital
2011-01-13

Founder

dennis-holt_image

Dennis Holt

paul-m-pantozzi_image

Paul M. Pantozzi

Newest Events participated

Participated in Cannes Lions International Festival of Creativity 2021 on 2021-06-21 as sponsor

Participated in Cannes Lions International Festival of Creativity 2019 on 2019-06-17 as sponsor

Official Site Inspections

http://www.initiative.com Semrush global rank: 763.2 K Semrush visits lastest month: 52.32 K

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