THE ECONOMIST

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In 2008, The Economist conducted in-depth studies of its audience and what they discovered surprised them. What they have in common is the way they think. They are intensely curious, they think globally and they enjoy the debate. We call them Ideas People. Ideas People Media was launched to aggregate this influential psychographic audience into a fully transparent platform for brand advertisers to reach them at scale. Ideas People Channel is a fully transparent vertical network of 50... + sites identified by the readers of The Economist as their favorite online destinations for topics on business, globalisation, innovation and culture. Our award-winning publisher partners include Technology Review, International Business Times, Washington Examiner and Kiplinger. Reaching 24.8 million unique visitors in the U.S and 38.3 million worldwide today, the Channel is used by advertisers to amplify their brand campaigns. Ideas People Advocacy Network is a subset of Ideas People Channel – premier publishers of U.S Political content including CSMonitor, The Weekly Standard and Talking Points Memo. The Advocacy Network delivers more reach than Huffington Post and Politico and is the perfect tool for any advocacy campaign aimed at political influencers who are active on both the national and local level. Ideas People TV is a video network providing advertisers access to an audience of engaged, targeted, and educated consumers through thousands of professionally produced news distributed across Ideas People Channel and Ideas People Advocacy Network. Ideas People Mobile allows advertisers to reach our audience on both their smart phones (iPhone and Android) and tablets (iPhone, Android, and Kindle Fire). Whether it's using mobile apps, or the mobile web, data shows that Ideas People are heavy mobile users. Through our portfolio of premium publishers, you can take advantage of this rapidly increasing trend in the digital space.

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THE ECONOMIST

Social Links:

Industry:
Advertising

Founded:
2010-09-01

Address:
New York, New York, United States

Country:
United States

Website Url:
http://www.economist.com

Total Employee:
1001+

Status:
Active

Contact:
212 541 0500

Email Addresses:
[email protected]

Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible LetsEncrypt Apple Mobile Web Clips Icon Content Delivery Network Font Awesome Domain Not Resolving Sitelinks Search Box Amazon Organization Schema


Current Employees Featured

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Hal Hodson
Hal Hodson Asia Technology Correspondent @ The Economist
Asia Technology Correspondent
2019-01-01

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Stephane Pere
Stephane Pere Vice President - Head of Ideas People Media @ The Economist
Vice President - Head of Ideas People Media
2010-06-01

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Chen Wu
Chen Wu Editorial Director @ The Economist
Editorial Director

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Claudia Malley
Claudia Malley President/Managing Director Client Solutions @ The Economist
President/Managing Director Client Solutions
2020-10-01

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Marcus Roy
Marcus Roy Group CFO @ The Economist
Group CFO
2021-02-01

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Matt Steinglass
Matt Steinglass Europe Correspondent @ The Economist
Europe Correspondent
2017-08-01

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Stephanie Studer
Stephanie Studer China Correspondent @ The Economist
China Correspondent
2020-01-01

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Duncan Robinson
Duncan Robinson Charlemagne columnist and Brussels bureau chief @ The Economist
Charlemagne columnist and Brussels bureau chief
2020-01-01

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Deepanshu Bagchee
Deepanshu Bagchee Chief Product Officer @ The Economist
Chief Product Officer
2020-04-01

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Chen Wu
Chen Wu Managing Director @ The Economist
Managing Director
2017-01-01

Founder


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James Wilson

Newest Events participated

cannes-lions-international-festival-of-creativity-2021_event_image Participated in Cannes Lions International Festival of Creativity 2021 on 2021-06-21 as sponsor

digital-marketing-leaders-summit-hong-kong-2019_event_image Participated in Digital Marketing Leaders Summit Hong Kong 2019 on 2019-12-05 as speaker

the-attention-economy-how-to-survive-and-thrive-in-the-peak_event_image Participated in The Attention Economy: How to Survive and Thrive in the Peak on 2019-11-20 as speaker

women-of-silicon-roundabout-2019_event_image Participated in Women of Silicon Roundabout 2019 on 2019-06-25 as sponsor

oracle-openworld-2018_event_image Participated in Oracle OpenWorld 2018 on 2018-10-22 as sponsor

Official Site Inspections

http://www.economist.com Semrush global rank: 7.88 K Semrush visits lastest month: 20.02 M

  • Host name: 104.18.42.19
  • IP address: 104.18.42.19
  • Location: United States
  • Latitude: 37.751
  • Longitude: -97.822
  • Timezone: America/Chicago

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