I-CUE DESIGN

i-Cue Design offers the only patented "instant-add" method for shopping online, which greatly increases the speed and pleasure of browsing and purchasing from any mobile device. Unlike downloadable apps, the i-Cue "instant-add" operates on the vendor's web page, does not require multiple trips to the shopping cart, removes waiting time, unrequested page changes and interruptions while shopping. The net positive outcome is an enhanced shopping experience, the likelihood of less cart abandon... ment and increased sales, and a significant saving in development costs for vendors. Two conflicting facts contribute to the low completion rate of actual purchases from mobile devices: 1) Shoppers want and expect the kind of speed and ease they experience shopping on a desktop computer; and 2) mobile devices have built in time latencies that seem to make that impossible—for example, when sending data for a transaction (such as "add to cart") from a cell phone to a server, it takes on average 3-5.5 seconds. Cart abandonment in the desktop environment still pushes 70% and a significant number of shoppers say the reason is that "it takes too long" to buy something. i-Cue Design's simple but powerfully efficient and game-changing transaction method allows a shopper to click "add," "delete," or "change quantity" without triggering a server call--full or partial. That's a saving of 100% of the time it normally takes for a transaction cue prior to checking out. The transaction data is only sent to the server when the shopper requests a new web page—of any kind. Also, because the shopper decides what they want to see at any moment, they never lose the sense of where they are on a website—a common experience made far worse when the display is reduced to a few square inches on a mobile phone. With i-Cue added, they are free to shop continuously with no unrequested page changes, ever. Fast, fun, better.More