HOUSE & HOFFMAN CONSULTANTS

House & Hoffman Consultants provides metrics-based strategy and analysis for social media and advertising. Metrics prove and improve the effectiveness of corporate communication campaigns, and allow you to: Know exactly where to find your audience/key public/market. Create ads and messages for maximum impact. Communicate the value of your work in compelling numbers. House & Hoffman Consultants exists to empower communications professionals with insights and measurement. We simplify comp... licated analytics to fit your marketing, public relations and advertising work flows. Focusing on ease-of-use and maximum ROI (return on investment), they are solving these common problems: • Clients and executives do not understand how communication campaigns contribute to the bottom line. • Clients and executives expect campaigns to reach further with the same or smaller budgets. • Current evaluation does not show the effectiveness of individual aspects of a campaign. • Clients and executives request changes that make a campaign less effective. • Predicting consumer response is expensive and time consuming. • There is no budget for a social media department, nor enough time to learn it all from scratch. • Social media efforts to date have not contributed to campaign goals in a measurable way. In addition to these specialized services, House & Hoffman provides general marketing, branding, web-design and promotional services.More