HEART+MIND STRATEGIES

Heart + Mind Strategies adds significant, measurable value to our clients' enterprises by: Providing unique values-based insights that will identify equity-building strategic imperatives. Counseling on how to best translate those strategic imperatives into effective, tactical action steps. We specialize in strategic marketing and communications research and consulting for corporations, brands, associations, non-profits organizations, social issues advocates, and individuals. Some of our sp... ecific solutions are described below. Brand Management (enterprise, product or service, candidate) Brand positioning strategy Competitive analysis and brand equity assessment Brand measurement and tracking Brand architecture and extension Product development Reputation Management Reputation strategy development Reputation measurement and tracking Crisis assessment and communications Issues management Brushfire and monitoring surveys Communications Strategy Communications and advertising assessment Message architecture development Public affairs strategy development Research for publicity Digital engagement-website usability Employee Research Employee alignment Loyalty Competitive Intelligence and Strategic Planning Plan development Market sizing and analyses Innovation research Innovation Product, service, process, strategy evolution Brand rejuvenation Customer experience research Regional Visioning Resident values and priorities assessment Scenario development and assessment Public choosing platforms Targeted Healthcare Research Name and visual identity Brand and reputation Therapeutic areas (Devices, Diabetes, Oncology, etc.) Political and Referendum Campaigns Market profiling and coalition building Message architecture Industries Served: Associations B2B City/State/Regional Growth Economic Development Emerging markets Energy Healthcare Finance Foundations Government Non-Profits NGOs Packaged Goods Technology Telecom Transportation Travel/Tourism UtilitiesMore