HASBRO INTERACTIVE

Hasbro Interactive was an American video game production and publishing subsidiary of Hasbro, the large game and toy company. Several of its studios were closed in early 2000 and most of its properties were sold to Infogrames which completed its studio's closures in 2001. Hasbro Interactive was formed late in 1995 in order to compete in the video game arena. Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive. With Hasbro's game experience, video games seemed like a natural extension of the company and a good opportunity for revenue growth. Hasbro Interactive's objective was to develop and publish games based on Hasbro property and the subsidiary existed for six years.